A multi-year partnership with the Pittsburgh nonprofit founded by Leon Ford. Traditional and digital strategy, produced and underproduced video, event support, graphic design, and PR. Built to connect residents, community leaders, and law enforcement around a story that holds.
The Hear Foundation
Leon Ford & The Hear Foundation
Integrated Marketing, Communications & Event Production
A brand and communications system for the City's long-range plan, built to make a thousand-page document feel like a conversation a Pittsburgher can actually have. Outreach, identity, plain-language storytelling, and produced and underproduced video across neighborhoods.
City of Pittsburgh
Pittsburgh Comprehensive Plan 2050
Brand and Communications System
Digital strategy and audience development for Somali-Canadian R&B artist Amaal Nuux, in partnership with Warner Music Canada. We built the online ecosystem that carried her into the Milly rollout, engineering discovery inside the communities most likely to become real listeners.
Warner Music Canada
Amaal Nuux
Digital Strategy and Audience Development
Creative partner, tour planning, logistics, content creation, distribution, and marketing for one of Pittsburgh's hardest-working artists. From routing to visuals, every stop treated like its own documentary.
Fedd the God
June 6, 2026
Fedd the God
Artist Development
Charlotte's Webb produced Gatekeepers, a live panel examining who controls access in the creative industry and how emerging talent breaks through anyway. The panel doubled as the raw footage for a podcast, with clips released across social platforms to keep the conversation moving long after the room emptied out. Every part of the night, a soul food spread, espresso martinis and coffee cocktails behind the bar, a DJ, and a custom sound design layered under the panel itself, was built so the event felt like something to experience, not sit through.
Charlotte's Webb
July 27, 2026
Gatekeepers
Event Production, Content Creation, Marketing & PR
Investor, management, and creative partner during the earliest years of Tierra Whack's career, vetting the label offers, negotiating the Interscope deal, and shaping the video that put her on the industry's map.
Tierra Whack
June 3, 2026
Tierra Whack
Management, Artist Development, and Investor
A full social campaign for the launch of "BILLIE EILISH." Charlotte's Webb built the prelaunch groundwork a month out, then ran DM outreach to more than a million users, platform-specific narrative building on Instagram and TikTok, and follow-up creative tailored to fan behavior. Part of the targeting went straight at Billie Eilish's own superfans, an idea Armani brought to the table that Charlotte's Webb built out and executed. Engagement up 2,500% in under two weeks. The track trended across platforms, racked up more than 41 billion TikTok views, and earned a public shoutout from Billie Eilish herself.
Armani White
June 7, 2026
Armani White, Billie Eilish Launch
Social Campaign and Launch Strategy
A multi-year partnership with the Pittsburgh nonprofit founded by Leon Ford. Traditional and digital strategy, produced and underproduced video, event support, graphic design, and PR. Built to connect residents, community leaders, and law enforcement around a story that holds.
The Hear Foundation
Leon Ford & The Hear Foundation
Integrated Marketing, Communications & Event Production
A brand and communications system for the City's long-range plan, built to make a thousand-page document feel like a conversation a Pittsburgher can actually have. Outreach, identity, plain-language storytelling, and produced and underproduced video across neighborhoods.
City of Pittsburgh
Pittsburgh Comprehensive Plan 2050
Brand and Communications System
Digital strategy and audience development for Somali-Canadian R&B artist Amaal Nuux, in partnership with Warner Music Canada. We built the online ecosystem that carried her into the Milly rollout, engineering discovery inside the communities most likely to become real listeners.
Warner Music Canada
Amaal Nuux
Digital Strategy and Audience Development
Creative partner, tour planning, logistics, content creation, distribution, and marketing for one of Pittsburgh's hardest-working artists. From routing to visuals, every stop treated like its own documentary.
Fedd the God
June 6, 2026
Fedd the God
Artist Development
Charlotte's Webb produced Gatekeepers, a live panel examining who controls access in the creative industry and how emerging talent breaks through anyway. The panel doubled as the raw footage for a podcast, with clips released across social platforms to keep the conversation moving long after the room emptied out. Every part of the night, a soul food spread, espresso martinis and coffee cocktails behind the bar, a DJ, and a custom sound design layered under the panel itself, was built so the event felt like something to experience, not sit through.
Charlotte's Webb
July 27, 2026
Gatekeepers
Event Production, Content Creation, Marketing & PR
Investor, management, and creative partner during the earliest years of Tierra Whack's career, vetting the label offers, negotiating the Interscope deal, and shaping the video that put her on the industry's map.
Tierra Whack
June 3, 2026
Tierra Whack
Management, Artist Development, and Investor
A full social campaign for the launch of "BILLIE EILISH." Charlotte's Webb built the prelaunch groundwork a month out, then ran DM outreach to more than a million users, platform-specific narrative building on Instagram and TikTok, and follow-up creative tailored to fan behavior. Part of the targeting went straight at Billie Eilish's own superfans, an idea Armani brought to the table that Charlotte's Webb built out and executed. Engagement up 2,500% in under two weeks. The track trended across platforms, racked up more than 41 billion TikTok views, and earned a public shoutout from Billie Eilish herself.
Armani White
June 7, 2026
Armani White, Billie Eilish Launch
Social Campaign and Launch Strategy
A multi-year partnership with the Pittsburgh nonprofit founded by Leon Ford. Traditional and digital strategy, produced and underproduced video, event support, graphic design, and PR. Built to connect residents, community leaders, and law enforcement around a story that holds.
The Hear Foundation
Leon Ford & The Hear Foundation
Integrated Marketing, Communications & Event Production
A brand and communications system for the City's long-range plan, built to make a thousand-page document feel like a conversation a Pittsburgher can actually have. Outreach, identity, plain-language storytelling, and produced and underproduced video across neighborhoods.
City of Pittsburgh
Pittsburgh Comprehensive Plan 2050
Brand and Communications System
Digital strategy and audience development for Somali-Canadian R&B artist Amaal Nuux, in partnership with Warner Music Canada. We built the online ecosystem that carried her into the Milly rollout, engineering discovery inside the communities most likely to become real listeners.
Warner Music Canada
Amaal Nuux
Digital Strategy and Audience Development
Creative partner, tour planning, logistics, content creation, distribution, and marketing for one of Pittsburgh's hardest-working artists. From routing to visuals, every stop treated like its own documentary.
Fedd the God
June 6, 2026
Fedd the God
Artist Development
Charlotte's Webb produced Gatekeepers, a live panel examining who controls access in the creative industry and how emerging talent breaks through anyway. The panel doubled as the raw footage for a podcast, with clips released across social platforms to keep the conversation moving long after the room emptied out. Every part of the night, a soul food spread, espresso martinis and coffee cocktails behind the bar, a DJ, and a custom sound design layered under the panel itself, was built so the event felt like something to experience, not sit through.
Charlotte's Webb
July 27, 2026
Gatekeepers
Event Production, Content Creation, Marketing & PR
Investor, management, and creative partner during the earliest years of Tierra Whack's career, vetting the label offers, negotiating the Interscope deal, and shaping the video that put her on the industry's map.
Tierra Whack
June 3, 2026
Tierra Whack
Management, Artist Development, and Investor
A full social campaign for the launch of "BILLIE EILISH." Charlotte's Webb built the prelaunch groundwork a month out, then ran DM outreach to more than a million users, platform-specific narrative building on Instagram and TikTok, and follow-up creative tailored to fan behavior. Part of the targeting went straight at Billie Eilish's own superfans, an idea Armani brought to the table that Charlotte's Webb built out and executed. Engagement up 2,500% in under two weeks. The track trended across platforms, racked up more than 41 billion TikTok views, and earned a public shoutout from Billie Eilish herself.
Armani White
June 7, 2026
Armani White, Billie Eilish Launch
Social Campaign and Launch Strategy
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.