tell your story
About Us
Who We Are
Charlotte’s Webb’s global leadership in marketing and business consulting is built around storytelling and authenticity. Together our clients and their consumers can grow simultaneously through enriched social interactions on the backdrop of creative innovations
some cool companies
we have worked with
Team
Meet Our Team Members
Michael Carroll
Michael Carroll is the visionary behind Charlotte’s Webb—a multidisciplinary marketer, storyteller, and creative director with over 20 years of experience building brands that move culture. He’s led the charge on everything from global marketing campaigns to grassroots content strategies, delivering results for clients across sectors. With more than 100 visual productions and 1,000 events under his belt, Michael’s background in both digital strategy and real-world activation bridges creativity and commerce. From high-impact paid media to public-sector communications, he’s driven by authenticity, impact, and innovation.
Amanda Hall
Amanda Hall brings a rare blend of entertainment industry experience and traditional marketing insight to Charlotte’s Webb. After earning her degree in Broadcast Communications from Point Park University, Amanda sharpened her skills in Los Angeles, working across film, TV, live events, and talent strategy. Now back in Pittsburgh, she’s the engine behind much of our operations—where logistics meet creativity. Her sharp eye for detail and deep-rooted knowledge of audience engagement help us deliver seamless, high-impact campaigns.
Jocelyn Hopskins
Jocelyn Hopkins is our organizational backbone, balancing big-picture strategy with flawless execution. With a knack for identifying client needs and driving results, Jocelyn makes sure every project moves with clarity and momentum. Her experience in project management, team leadership, and marketing ensures that clients feel seen, heard, and understood—every step of the way.
Jasmine Webster
Jasmine Webster brings 8+ years of client-facing experience and a sharp marketing mind to the Charlotte’s Webb team. With a background in retail management, event coordination, and creative strategy, she’s the bridge between our work and the public. A graduate of The Art Institute of Pittsburgh, Jasmine helps brands grow their digital voice through meaningful press engagement, social content, and community-centered messaging.