A hometown hero, becoming a global phenomenon.
Artist Development
Artist Development
Fedd the God
A hometown hero, becoming a global phenomenon.
Creative partner, tour planning, logistics, content creation, distribution, and marketing for one of Pittsburgh's hardest-working artists. From routing to visuals, every stop treated like its own documentary.
Fedd the God
Overview
He built a local following with the NWS collective and the anthem "NFL" before a connection with Will Dzombak, Wiz Khalifa's manager, changed the trajectory in 2018, leading to a relationship with Taylor Gang and Wiz Khalifa himself. Taylor Gang, working directly with Will Dzombak, opened the door to real touring stages Fedd couldn't have reached alone. That partnership opened doors, but turning open doors into a real touring career still needed a plan.
James William Fedd Jr. grew up in the Northview Heights section of Pittsburgh, where the realities of the block shaped both the man and the music. What started in 2005 as songs made "as a joke" with a childhood friend became a calling after the death of his friend Trillzee, and with his mother's encouragement he became Fedd The God, a name that nods to both his last name and the Super Saiyan God form.
Fedd the God
The Challenge
Fedd had the talent, the relationships, and the momentum, but no structured system behind him, one built to turn those moments into a tangible brand. Opportunities like touring with Wiz Khalifa, Logic, Sean Paul, and DaBaby, or landing festival stages at Rolling Loud and Summer Smash, could easily stay one-off wins without real routing and logistics connecting them to something bigger: a growing audience, real fans, and monetization strategically tied to the work.
At the same time, there was no consistent content strategy tying dozens of tour stops, releases, and social moments together, so the story of an artist playing The Pavilion at Star Lake and Bridgestone Arena wasn't being told with the same consistency as the shows themselves.
Fedd the God
The Solution
Built and ran full tour planning and routing across four national tours and 80-plus dates, spanning more than 60 cities and 20 states, from intimate clubs to arenas, working alongside Taylor Gang and Will Dzombak, who opened the door to those stages, and coordinated the logistics behind sharing bills with Lil Uzi Vert, Post Malone, Playboi Carti, 2 Chainz, and Polo G.
Digital Marketing, Content & Tour Logistics
Paired that with intentional content creation and creative collaboration with the right content creators, tuned to a growing digital audience, treating every stop like its own documentary from routing decisions down to the visuals. It was never just about touring: it was about building a brand around the music and creating a world with multiple entry points for people to connect with it.
Fedd the God
Fedd the God
Performance Results
The result is a developing artist who understands how to build and engage a real fanbase, not just how to tour: more than one million live fans reached in person, shared stages with some of the biggest names in the genre, and a hometown story that now plays out on national stages.
Live Fans Reached
In person, across the country
Tour Dates Played
Across four national tours
Cities Toured
20 states
The digital numbers back it up. Catalog records like "Activated" and "Yea Yup" have each drawn millions of Spotify streams, his YouTube catalog has pulled 6.7 million views and 175,000-plus hours of watch time, and his Instagram following has driven 3 million views and hundreds of thousands of interactions in just the past six months.
Fedd the God
Final thoughts
From a block in Northview Heights to The Pavilion at Star Lake, Fedd The God's hometown run became a national one, and it's still growing into something global.
Fedd the God
Credits
Will Dzombak
Manager, Taylor Gang
Previous Project
Next Project
A hometown hero, becoming a global phenomenon.
Artist Development
Artist Development
Fedd the God
A hometown hero, becoming a global phenomenon.
Creative partner, tour planning, logistics, content creation, distribution, and marketing for one of Pittsburgh's hardest-working artists. From routing to visuals, every stop treated like its own documentary.
Fedd the God
Overview
He built a local following with the NWS collective and the anthem "NFL" before a connection with Will Dzombak, Wiz Khalifa's manager, changed the trajectory in 2018, leading to a relationship with Taylor Gang and Wiz Khalifa himself. Taylor Gang, working directly with Will Dzombak, opened the door to real touring stages Fedd couldn't have reached alone. That partnership opened doors, but turning open doors into a real touring career still needed a plan.
James William Fedd Jr. grew up in the Northview Heights section of Pittsburgh, where the realities of the block shaped both the man and the music. What started in 2005 as songs made "as a joke" with a childhood friend became a calling after the death of his friend Trillzee, and with his mother's encouragement he became Fedd The God, a name that nods to both his last name and the Super Saiyan God form.
Fedd the God
The Challenge
Fedd had the talent, the relationships, and the momentum, but no structured system behind him, one built to turn those moments into a tangible brand. Opportunities like touring with Wiz Khalifa, Logic, Sean Paul, and DaBaby, or landing festival stages at Rolling Loud and Summer Smash, could easily stay one-off wins without real routing and logistics connecting them to something bigger: a growing audience, real fans, and monetization strategically tied to the work.
At the same time, there was no consistent content strategy tying dozens of tour stops, releases, and social moments together, so the story of an artist playing The Pavilion at Star Lake and Bridgestone Arena wasn't being told with the same consistency as the shows themselves.
Fedd the God
The Solution
Built and ran full tour planning and routing across four national tours and 80-plus dates, spanning more than 60 cities and 20 states, from intimate clubs to arenas, working alongside Taylor Gang and Will Dzombak, who opened the door to those stages, and coordinated the logistics behind sharing bills with Lil Uzi Vert, Post Malone, Playboi Carti, 2 Chainz, and Polo G.
Digital Marketing, Content & Tour Logistics
Paired that with intentional content creation and creative collaboration with the right content creators, tuned to a growing digital audience, treating every stop like its own documentary from routing decisions down to the visuals. It was never just about touring: it was about building a brand around the music and creating a world with multiple entry points for people to connect with it.
Fedd the God
Fedd the God
Performance Results
The result is a developing artist who understands how to build and engage a real fanbase, not just how to tour: more than one million live fans reached in person, shared stages with some of the biggest names in the genre, and a hometown story that now plays out on national stages.
Live Fans Reached
In person, across the country
Tour Dates Played
Across four national tours
Cities Toured
20 states
The digital numbers back it up. Catalog records like "Activated" and "Yea Yup" have each drawn millions of Spotify streams, his YouTube catalog has pulled 6.7 million views and 175,000-plus hours of watch time, and his Instagram following has driven 3 million views and hundreds of thousands of interactions in just the past six months.
Fedd the God
Final thoughts
From a block in Northview Heights to The Pavilion at Star Lake, Fedd The God's hometown run became a national one, and it's still growing into something global.
Fedd the God
Will Dzombak
Manager, Taylor Gang
Previous Project
Next Project
A hometown hero, becoming a global phenomenon.
Artist Development
Artist Development
Fedd the God
A hometown hero, becoming a global phenomenon.
Creative partner, tour planning, logistics, content creation, distribution, and marketing for one of Pittsburgh's hardest-working artists. From routing to visuals, every stop treated like its own documentary.
Fedd the God
Overview
He built a local following with the NWS collective and the anthem "NFL" before a connection with Will Dzombak, Wiz Khalifa's manager, changed the trajectory in 2018, leading to a relationship with Taylor Gang and Wiz Khalifa himself. Taylor Gang, working directly with Will Dzombak, opened the door to real touring stages Fedd couldn't have reached alone. That partnership opened doors, but turning open doors into a real touring career still needed a plan.
James William Fedd Jr. grew up in the Northview Heights section of Pittsburgh, where the realities of the block shaped both the man and the music. What started in 2005 as songs made "as a joke" with a childhood friend became a calling after the death of his friend Trillzee, and with his mother's encouragement he became Fedd The God, a name that nods to both his last name and the Super Saiyan God form.
Fedd the God
The Challenge
Fedd had the talent, the relationships, and the momentum, but no structured system behind him, one built to turn those moments into a tangible brand. Opportunities like touring with Wiz Khalifa, Logic, Sean Paul, and DaBaby, or landing festival stages at Rolling Loud and Summer Smash, could easily stay one-off wins without real routing and logistics connecting them to something bigger: a growing audience, real fans, and monetization strategically tied to the work.
At the same time, there was no consistent content strategy tying dozens of tour stops, releases, and social moments together, so the story of an artist playing The Pavilion at Star Lake and Bridgestone Arena wasn't being told with the same consistency as the shows themselves.
Fedd the God
The Solution
Built and ran full tour planning and routing across four national tours and 80-plus dates, spanning more than 60 cities and 20 states, from intimate clubs to arenas, working alongside Taylor Gang and Will Dzombak, who opened the door to those stages, and coordinated the logistics behind sharing bills with Lil Uzi Vert, Post Malone, Playboi Carti, 2 Chainz, and Polo G.
Digital Marketing, Content & Tour Logistics
Paired that with intentional content creation and creative collaboration with the right content creators, tuned to a growing digital audience, treating every stop like its own documentary from routing decisions down to the visuals. It was never just about touring: it was about building a brand around the music and creating a world with multiple entry points for people to connect with it.
Fedd the God
Fedd the God
Performance Results
The result is a developing artist who understands how to build and engage a real fanbase, not just how to tour: more than one million live fans reached in person, shared stages with some of the biggest names in the genre, and a hometown story that now plays out on national stages.
Live Fans Reached
In person, across the country
Tour Dates Played
Across four national tours
Cities Toured
20 states
The digital numbers back it up. Catalog records like "Activated" and "Yea Yup" have each drawn millions of Spotify streams, his YouTube catalog has pulled 6.7 million views and 175,000-plus hours of watch time, and his Instagram following has driven 3 million views and hundreds of thousands of interactions in just the past six months.
Fedd the God
Final thoughts
From a block in Northview Heights to The Pavilion at Star Lake, Fedd The God's hometown run became a national one, and it's still growing into something global.
Fedd the God
Will Dzombak
Manager, Taylor Gang
Previous Project
Next Project
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.