Rebuilding trust between communities and law enforcement.
Integrated Marketing, Communications & Event Production
Web Design
Branding
Content Creation
Event Production
Marketing & PR
Leon Ford & The Hear Foundation
Rebuilding trust between communities and law enforcement.
A multi-year partnership with the Pittsburgh nonprofit founded by Leon Ford. Traditional and digital strategy, produced and underproduced video, event support, graphic design, and PR. Built to connect residents, community leaders, and law enforcement around a story that holds.
Client
The Hear Foundation
Project Type
Integrated Marketing, Communications & Event Production
Technology
Adobe Creative Suite, Adobe Premiere, CapCut, Canva, WordPress, Meta Business Suite, LinkedIn Campaign Manager, Givebutter, OBS
Leon Ford & The Hear Foundation
Overview
We align every campaign, story, and asset with the fundraising and awareness goals set by the Foundation's Development Director and its Founder and CEO. From daily content and press relations to full production of the annual gala, our work exists to expand The Hear Foundation's regional reach, unlock new grantmaking and program funding, and keep the message of trust, healing, and community safety in front of the audiences it needs to move.
The Hear Foundation is a Pittsburgh nonprofit dedicated to collaborating with community leaders, Public Safety Professionals, and residents to create a safe, thriving community for all. Co-founded by Leon Ford, now President and CEO, the Foundation convenes programs that foster healing, reduce gun violence, address trauma, and open workforce pipelines into public safety. Charlotte's Webb is their integrated marketing and communications partner.
Leon Ford & The Hear Foundation
The Challenge
Public safety and community trust are among the hardest conversations to have well. The Hear Foundation is built on Leon Ford's own story, shot by a Pittsburgh police officer at 19 and left paralyzed, and its work depends on delivering that message with weight without slipping into rhetoric that closes people off on either side.
Alongside the storytelling, the Foundation runs programs that need year-round support: press coverage that reaches beyond Pittsburgh, a fundraising engine that keeps growing, a workforce development pipeline in Pittsburgh Public Schools preparing students for careers as EMS, firefighters, and officers, and a live event calendar that ranges from community dialogues to a major annual gala.
Leon Ford & The Hear Foundation
The Solution
We built and run the Foundation's full communications engine. Digital marketing produces roughly 30 pieces of content per month across LinkedIn, Facebook, and Instagram, for both The Hear Foundation and for Leon Ford's personal channels as founder and newly named CEO. Content mixes produced work like mini documentaries and campaign videos with underproduced capture from events, community conversations, and behind-the-scenes moments.
Adobe Creative Suite, Adobe Premiere, CapCut, Canva, WordPress, Meta Business Suite, LinkedIn Campaign Manager, Givebutter, OBS
On the PR side, we own press releases, media advisories, reporter pitching, and follow-up, with working relationships with regional journalists covering the Foundation's mission, values, and programs. Graphic design covers digital and print, from social creative to mailers, postcards, flyers, and one-pagers. We handle web design and maintenance, the merchandise store infrastructure, and event infrastructure across the calendar. For the annual gala we lead marketing, event planning, run-of-show, sound and lighting production, and live technical direction through OBS with video playback and in-show graphics. All of this ladders up to one through-line: coordinating digital and traditional marketing with the Development Director to grow funding and build regional relationships around public safety, education, and community trust.
Leon Ford & The Hear Foundation
Leon Ford & The Hear Foundation
Performance Results
Leon Ford & The Hear Foundation
Final thoughts
Leon Ford & The Hear Foundation
Credits
Previous Project
Rebuilding trust between communities and law enforcement.
Integrated Marketing, Communications & Event Production
Web Design
Branding
Content Creation
Event Production
Marketing & PR
Leon Ford & The Hear Foundation
Rebuilding trust between communities and law enforcement.
A multi-year partnership with the Pittsburgh nonprofit founded by Leon Ford. Traditional and digital strategy, produced and underproduced video, event support, graphic design, and PR. Built to connect residents, community leaders, and law enforcement around a story that holds.
Client
The Hear Foundation
Project Type
Integrated Marketing, Communications & Event Production
Technology
Adobe Creative Suite, Adobe Premiere, CapCut, Canva, WordPress, Meta Business Suite, LinkedIn Campaign Manager, Givebutter, OBS
Leon Ford & The Hear Foundation
Overview
We align every campaign, story, and asset with the fundraising and awareness goals set by the Foundation's Development Director and its Founder and CEO. From daily content and press relations to full production of the annual gala, our work exists to expand The Hear Foundation's regional reach, unlock new grantmaking and program funding, and keep the message of trust, healing, and community safety in front of the audiences it needs to move.
The Hear Foundation is a Pittsburgh nonprofit dedicated to collaborating with community leaders, Public Safety Professionals, and residents to create a safe, thriving community for all. Co-founded by Leon Ford, now President and CEO, the Foundation convenes programs that foster healing, reduce gun violence, address trauma, and open workforce pipelines into public safety. Charlotte's Webb is their integrated marketing and communications partner.
Leon Ford & The Hear Foundation
The Challenge
Public safety and community trust are among the hardest conversations to have well. The Hear Foundation is built on Leon Ford's own story, shot by a Pittsburgh police officer at 19 and left paralyzed, and its work depends on delivering that message with weight without slipping into rhetoric that closes people off on either side.
Alongside the storytelling, the Foundation runs programs that need year-round support: press coverage that reaches beyond Pittsburgh, a fundraising engine that keeps growing, a workforce development pipeline in Pittsburgh Public Schools preparing students for careers as EMS, firefighters, and officers, and a live event calendar that ranges from community dialogues to a major annual gala.
Leon Ford & The Hear Foundation
The Solution
We built and run the Foundation's full communications engine. Digital marketing produces roughly 30 pieces of content per month across LinkedIn, Facebook, and Instagram, for both The Hear Foundation and for Leon Ford's personal channels as founder and newly named CEO. Content mixes produced work like mini documentaries and campaign videos with underproduced capture from events, community conversations, and behind-the-scenes moments.
Adobe Creative Suite, Adobe Premiere, CapCut, Canva, WordPress, Meta Business Suite, LinkedIn Campaign Manager, Givebutter, OBS
On the PR side, we own press releases, media advisories, reporter pitching, and follow-up, with working relationships with regional journalists covering the Foundation's mission, values, and programs. Graphic design covers digital and print, from social creative to mailers, postcards, flyers, and one-pagers. We handle web design and maintenance, the merchandise store infrastructure, and event infrastructure across the calendar. For the annual gala we lead marketing, event planning, run-of-show, sound and lighting production, and live technical direction through OBS with video playback and in-show graphics. All of this ladders up to one through-line: coordinating digital and traditional marketing with the Development Director to grow funding and build regional relationships around public safety, education, and community trust.
Leon Ford & The Hear Foundation
Leon Ford & The Hear Foundation
Performance Results
Leon Ford & The Hear Foundation
Final thoughts
Leon Ford & The Hear Foundation
Previous Project
Rebuilding trust between communities and law enforcement.
Integrated Marketing, Communications & Event Production
Web Design
Branding
Content Creation
Event Production
Marketing & PR
Leon Ford & The Hear Foundation
Rebuilding trust between communities and law enforcement.
A multi-year partnership with the Pittsburgh nonprofit founded by Leon Ford. Traditional and digital strategy, produced and underproduced video, event support, graphic design, and PR. Built to connect residents, community leaders, and law enforcement around a story that holds.
Client
The Hear Foundation
Project Type
Integrated Marketing, Communications & Event Production
Technology
Adobe Creative Suite, Adobe Premiere, CapCut, Canva, WordPress, Meta Business Suite, LinkedIn Campaign Manager, Givebutter, OBS
Leon Ford & The Hear Foundation
Overview
We align every campaign, story, and asset with the fundraising and awareness goals set by the Foundation's Development Director and its Founder and CEO. From daily content and press relations to full production of the annual gala, our work exists to expand The Hear Foundation's regional reach, unlock new grantmaking and program funding, and keep the message of trust, healing, and community safety in front of the audiences it needs to move.
The Hear Foundation is a Pittsburgh nonprofit dedicated to collaborating with community leaders, Public Safety Professionals, and residents to create a safe, thriving community for all. Co-founded by Leon Ford, now President and CEO, the Foundation convenes programs that foster healing, reduce gun violence, address trauma, and open workforce pipelines into public safety. Charlotte's Webb is their integrated marketing and communications partner.
Leon Ford & The Hear Foundation
The Challenge
Public safety and community trust are among the hardest conversations to have well. The Hear Foundation is built on Leon Ford's own story, shot by a Pittsburgh police officer at 19 and left paralyzed, and its work depends on delivering that message with weight without slipping into rhetoric that closes people off on either side.
Alongside the storytelling, the Foundation runs programs that need year-round support: press coverage that reaches beyond Pittsburgh, a fundraising engine that keeps growing, a workforce development pipeline in Pittsburgh Public Schools preparing students for careers as EMS, firefighters, and officers, and a live event calendar that ranges from community dialogues to a major annual gala.
Leon Ford & The Hear Foundation
The Solution
We built and run the Foundation's full communications engine. Digital marketing produces roughly 30 pieces of content per month across LinkedIn, Facebook, and Instagram, for both The Hear Foundation and for Leon Ford's personal channels as founder and newly named CEO. Content mixes produced work like mini documentaries and campaign videos with underproduced capture from events, community conversations, and behind-the-scenes moments.
Adobe Creative Suite, Adobe Premiere, CapCut, Canva, WordPress, Meta Business Suite, LinkedIn Campaign Manager, Givebutter, OBS
On the PR side, we own press releases, media advisories, reporter pitching, and follow-up, with working relationships with regional journalists covering the Foundation's mission, values, and programs. Graphic design covers digital and print, from social creative to mailers, postcards, flyers, and one-pagers. We handle web design and maintenance, the merchandise store infrastructure, and event infrastructure across the calendar. For the annual gala we lead marketing, event planning, run-of-show, sound and lighting production, and live technical direction through OBS with video playback and in-show graphics. All of this ladders up to one through-line: coordinating digital and traditional marketing with the Development Director to grow funding and build regional relationships around public safety, education, and community trust.
Leon Ford & The Hear Foundation
Leon Ford & The Hear Foundation
Performance Results
Leon Ford & The Hear Foundation
Final thoughts
Leon Ford & The Hear Foundation
Previous Project
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.
We build worlds. Yours is next.
Bring us your world. Pitch us a long shot. Or just say hello. We read everything.
A few of the worlds we have built.