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About Charlotte's Webb.

Information is an infrastructure that's ignored. We are the people who build it.

The Charlotte's Webb team at work

About Charlotte's Webb.

Information is an infrastructure that's ignored. We are the people who build it.

The Charlotte's Webb team at work

About Charlotte's Webb.

Information is an infrastructure that's ignored. We are the people who build it.

The Charlotte's Webb team at work
Introduction

We are Charlotte's Webb.

The tools keep changing. The purpose doesn't.

A Pittsburgh studio founded in 2017 by Michael Carroll, named for his mother, Charlotte Webb. We help founders, foundations, labels, and city institutions build worlds that hold. Strategy, story, and reach as one job.
Storytelling is interwoven with human progress. From drawings on cave walls to writing on papyrus, from painting to the printing press, from photography to radio, television, and the internet, every era has built new tools for carrying stories and knowledge forward.
Charlotte's Webb carries that lineage into the twenty-first century. We specialize in the intricate craft of communicating with purpose. Not only to help humanity, but for the sake of it.

Our vision is to continue building the infrastructure where transparent, honest, and purposeful information can grow and spread.


We're not just developing marketing strategies. We're developing audiences, shaping characters in the story of our reality, and becoming better humans through the way we share information.

Founder & CEO

Say goodbye to old school, dinosaur agencies.

We've rebuilt the agency model from the ground up. We listen before we speak, research before we design, and build every story on transparent, honest, and purposeful information.
Young black woman witting at the table working on a laptop
We are a research driven creative studio from Pittsburgh
Marketing Without Ego

The work serves your story, not our spotlight

Forward Thinking

Staying ahead of digital trends and innovations

Client Partnership

Building lasting relationships through collaboration

The Team

Six people. One studio.

Breaking things to make them better
A small team that works as one. Strategy, design, content, video, and operations under a single roof. Everyone here can build something. Everyone here ships.
Leadership
Michael Carroll, Founder and Creative Director
Michael Carroll

Founder & Creative Director

Amanda Hall, Marketing and Operations Lead
Amanda Hall

Project Manager

Jocelyn Hopkins, Client Experience and Project Manager
Jocelyn Hopkins

Director of Operations

Magic Makers
Ja'Juan Hill, World Builder
Ja'Juan Hill

World Builder

Diondre Faulk, World Builder
Diondre Faulk

World Builder

Chelsey Slade, World Designer
Chelsey Slade

World Designer

Our Approach

The way we work

Listen first. Speak with purpose.
Our approach starts with intense research across traditional and digital platforms to understand the ecosystem we're speaking into. We listen first, then use what we learn to design a careful plan for reaching your audience.
Charlottes Webb poster 1
Charlottes Webb poster 2
Charlottes Webb poster 3
01/
We listen first. We study the players, the techniques, the trends, and the environment before we ever say a word.
02/
We turn that research into a careful plan for how to communicate across traditional and digital platforms.
03/
Then we tell the story, sharing honest, purposeful information designed to move your audience.
Every project begins with understanding your world.
We learn your ecosystem before we design for it. Our collaborative process keeps communication clear and quality consistent, delivered by a team that's invested in your success.
People celebrating, red stickers floating in the air
Introduction

We are Charlotte's Webb.

The tools keep changing. The purpose doesn't.

A Pittsburgh studio founded in 2017 by Michael Carroll, named for his mother, Charlotte Webb. We help founders, foundations, labels, and city institutions build worlds that hold. Strategy, story, and reach as one job.
Storytelling is interwoven with human progress. From drawings on cave walls to writing on papyrus, from painting to the printing press, from photography to radio, television, and the internet, every era has built new tools for carrying stories and knowledge forward.
Charlotte's Webb carries that lineage into the twenty-first century. We specialize in the intricate craft of communicating with purpose. Not only to help humanity, but for the sake of it.

Our vision is to continue building the infrastructure where transparent, honest, and purposeful information can grow and spread.


We're not just developing marketing strategies. We're developing audiences, shaping characters in the story of our reality, and becoming better humans through the way we share information.

Founder & CEO

Say goodbye to old school, dinosaur agencies.

We've rebuilt the agency model from the ground up. We listen before we speak, research before we design, and build every story on transparent, honest, and purposeful information.
Young black woman witting at the table working on a laptop
We are a research driven creative studio from Pittsburgh
Marketing Without Ego

The work serves your story, not our spotlight

Forward Thinking

Staying ahead of digital trends and innovations

Client Partnership

Building lasting relationships through collaboration

The Team

Six people. One studio.

Breaking things to make them better
A small team that works as one. Strategy, design, content, video, and operations under a single roof. Everyone here can build something. Everyone here ships.
Leadership
Michael Carroll, Founder and Creative Director
Michael Carroll

Founder & Creative Director

Amanda Hall, Marketing and Operations Lead
Amanda Hall

Project Manager

Jocelyn Hopkins, Client Experience and Project Manager
Jocelyn Hopkins

Director of Operations

Magic Makers
Ja'Juan Hill, World Builder
Ja'Juan Hill

World Builder

Diondre Faulk, World Builder
Diondre Faulk

World Builder

Chelsey Slade, World Designer
Chelsey Slade

World Designer

Our Approach

The way we work

Listen first. Speak with purpose.
Our approach starts with intense research across traditional and digital platforms to understand the ecosystem we're speaking into. We listen first, then use what we learn to design a careful plan for reaching your audience.
Charlottes Webb poster 1
Charlottes Webb poster 2
Charlottes Webb poster 3
01/
We listen first. We study the players, the techniques, the trends, and the environment before we ever say a word.
02/
We turn that research into a careful plan for how to communicate across traditional and digital platforms.
03/
Then we tell the story, sharing honest, purposeful information designed to move your audience.
Every project begins with understanding your world.
We learn your ecosystem before we design for it. Our collaborative process keeps communication clear and quality consistent, delivered by a team that's invested in your success.
People celebrating, red stickers floating in the air
Introduction

We are Charlotte's Webb.

The tools keep changing. The purpose doesn't.

A Pittsburgh studio founded in 2017 by Michael Carroll, named for his mother, Charlotte Webb. We help founders, foundations, labels, and city institutions build worlds that hold. Strategy, story, and reach as one job.
Storytelling is interwoven with human progress. From drawings on cave walls to writing on papyrus, from painting to the printing press, from photography to radio, television, and the internet, every era has built new tools for carrying stories and knowledge forward.
Charlotte's Webb carries that lineage into the twenty-first century. We specialize in the intricate craft of communicating with purpose. Not only to help humanity, but for the sake of it.

Our vision is to continue building the infrastructure where transparent, honest, and purposeful information can grow and spread.


We're not just developing marketing strategies. We're developing audiences, shaping characters in the story of our reality, and becoming better humans through the way we share information.

Founder & CEO

Say goodbye to old school, dinosaur agencies.

We've rebuilt the agency model from the ground up. We listen before we speak, research before we design, and build every story on transparent, honest, and purposeful information.
Young black woman witting at the table working on a laptop
We are a research driven creative studio from Pittsburgh
Marketing Without Ego

The work serves your story, not our spotlight

Forward Thinking

Staying ahead of digital trends and innovations

Client Partnership

Building lasting relationships through collaboration

The Team

Six people. One studio.

Breaking things to make them better
A small team that works as one. Strategy, design, content, video, and operations under a single roof. Everyone here can build something. Everyone here ships.
Leadership
Michael Carroll, Founder and Creative Director
Michael Carroll

Founder & Creative Director

Amanda Hall, Marketing and Operations Lead
Amanda Hall

Project Manager

Jocelyn Hopkins, Client Experience and Project Manager
Jocelyn Hopkins

Director of Operations

Magic Makers

Ja'Juan Hill, World Builder
Ja'Juan Hill

World Builder

Diondre Faulk, World Builder
Diondre Faulk

World Builder

Chelsey Slade, World Designer
Chelsey Slade

World Designer

Our Approach

The way we work

Listen first. Speak with purpose.
Our approach starts with intense research across traditional and digital platforms to understand the ecosystem we're speaking into. We listen first, then use what we learn to design a careful plan for reaching your audience.
Charlottes Webb poster 1
Charlottes Webb poster 2
Charlottes Webb poster 3
01/
We listen first. We study the players, the techniques, the trends, and the environment before we ever say a word.
02/
We turn that research into a careful plan for how to communicate across traditional and digital platforms.
03/
Then we tell the story, sharing honest, purposeful information designed to move your audience.
Every project begins with understanding your world.
We learn your ecosystem before we design for it. Our collaborative process keeps communication clear and quality consistent, delivered by a team that's invested in your success.
People celebrating, red stickers floating in the air

Let's create something remarkable

— If you’re interested in any form of collaboration, please send us an email and we’ll get back shortly.
Light orange and purple 3d spheres

Let's create something remarkable

— If you’re interested in any form of collaboration, please send us an email and we’ll get back shortly.
Light orange and purple 3d spheres

We build worlds. Yours is next.

Bring us your world. Pitch us a long shot. Or just say hello. We read everything.

A few of the worlds we have built.
Team working in an office watching at a presentation

We build worlds. Yours is next.

Bring us your world. Pitch us a long shot. Or just say hello. We read everything.

A few of the worlds we have built.
Team working in an office watching at a presentation

We build worlds. Yours is next.

Bring us your world. Pitch us a long shot. Or just say hello. We read everything.

A few of the worlds we have built.
Team working in an office watching at a presentation
We are currently based in Pittsburgh.

Pittsburgh (EST)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Charlotte's Webb. Pittsburgh, PA.

Charlotte's Webb is an independent studio based in Pittsburgh, PA.

© 2026 Charlotte's Webb. All rights reserved.
We are currently based in Pittsburgh.

Pittsburgh (EST)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Charlotte's Webb. Pittsburgh, PA.

Charlotte's Webb is an independent studio based in Pittsburgh, PA.

© 2026 Charlotte's Webb. All rights reserved.
We are currently based in Pittsburgh.

Pittsburgh (EST)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Charlotte's Webb. Pittsburgh, PA.

Charlotte's Webb is an independent studio based in Pittsburgh, PA.

© 2026 Charlotte's Webb. All rights reserved.